The benefits of having a video as a part of your marketing strategy are many. A video can help increase the amount of time people spend on your site, differentiate you from the competition, humanize the brand, and improve your chances of showing up in search results. If you have never done a video production before, it can be a scary idea. Here are some tips to help you with your in-house video production.
The Right Content
When you are looking at doing video production, you need to determine the type of content that you want to produce. Many in-house video production will focus on the people and the knowledge, and does not need a lot of production value. The FAQ page, and the customer service department are two great places to try find the right content. Find out the questions that are asked most often, and create a video about answering that question. You can also look at your most popular blog posts, and make videos from those topics.
Once you have a topic, the next step is to fill out a creative brief. A creative brief does not need to be long, but is should cover the essentials. The essentials are: what is the objective of the video, the points that you want to cover, and who the main target audience is. Having a creative brief make sure that you and your team knows what the video is about.
The Right Person
Once you have your creative brief completed, you will need to find the right person to be in your video. When looking for a person, you are looking for someone who knows the most about the topic. They should also be passionate about the content that they are talking about. The video production Sydney will help you send the message and be delivered in a compelling manner, even if the person has never been in front of a video camera before.
No matter if you are doing the video shooting yourself, or having a video company shoot the video, the energy level should be high for all the people who are there. Someone should be dedicated to help the person in front of the camera review their lines, and be able to deliver them with a smile. Being nervous, or tired is going to show up on the video, and viewers are going to notice it.